Category: Audience Personas

When I first started building content systems, I did what every marketing blog told me to do: create an Ideal Client Avatar. I sat there filling out templates that asked me what “Jessica” the yoga-loving entrepreneur eats for breakfast, what...

Forget Ideal Avatars. Let’s talk about real people, emotional resonance, and human connection. If your content isn’t landing—it’s probably not because it’s bad. It’s because your audience isn’t feeling it. If you’ve ever poured your heart into a post, only...